Some say that the best way to start something new is to just get going with it: leap in with both feet and then deal with the consequences as they appear. There might be some rationality in this advice because the more you procrastinate, the harder it becomes to do something. While building Beetroot, we’ve learned a few lessons that could help you or someone else in an entrepreneurial situation.
Share your ideas
The more you procrastinate, the harder it becomes to do something.
As the typical line of thought goes, if you plan something you should keep it a secret until you succeed. They say, when you start talking about your intentions there is a big chance that you’ll never achieve them. Yet, our experience shows that there is hardly a compelling ground beneath this thought. Unless you’ve invented something unique, something which requires patenting, there is nothing wrong with sharing your ideas. On the contrary, talking to the right people can lead you in the right direction. Some of your interlocutors might have already been in your shoes and can advise you on the best way to implement your plans.
Pro tip: Talk your plan through with relevant people. However, do not limit your efforts to mere chatting. Act twice as much as you talk.
Have a plan
Before diving headfirst into something new, it is advisable to have at least a general idea of what you are doing. If we are talking about starting a business, you should know your market, your audience and your competitors. After you’ve outlined the simplest blueprint of your future work, start acting. Frequently, someone doing it for the first time spends too much time on carving out every tiny detail of their business plan. At Beetroot, we believe that there should be a red flag with this level of scrupulousness. Nobody knows enough at the early stages of creating a business and mistakes are always inevitable. The moral of the story? There is no sense in working too long on a detailed plan.
Pro tip: Craft a good plan, but don’t get too carried away with it. Business life—and life in general—is unexpected and you’ll definitely adjust your plan a couple of hundred times whilst hurtling along.
Learn to overcome fear
We are all afraid of the unknown. Yet, to succeed in your undertaking, you should learn to control the fear. Judging from my own experiences, the best weapon against uncertainty is rational thinking. When we were starting Beetroot, my greatest fear was wasting time and money. Trying to comfort myself, I looked at these problems through a logical prism. On the heels of this I realized that no matter how it goes I won’t be wasting time—I will be gaining experience. I won’t be wasting money—I will be investing in my future.
Pro tip: Fear is natural, but you need to control it. Take calculated risks and remember that nothing worth doing is easy.
Talking to the right people can lead you in the right direction.
Sometimes we fail. Unfortunately, failure is an inevitable part of starting something new. And after you fall down, it might be hard to pull yourself together—begin again! However, the success of your professional and even personal life depends on your ability to bounce back after failures. Take some time and don’t be too critical of yourself. There will be plenty of critics out there, so there is no need to join their club. Document everything that led you to the failure and try to think of another, more successful, scenario.
Pro tip: Use failure as a platform of experience and knowledge to start another project from.
It is hard to underestimate the value of a great partner when starting something new. Business partners are meant to talk their ideas through and overcome the fears together. Although, partnerships has their downsides, I can’t think of any compelling reason to start a new business by your lonesome. What I can say from my own experience, is that your business partner shouldn’t have a similar thinking style. While you can understand each other, the more your way of thinking is different to that of your partner, the better. This will allow you to analyze situations from different perspectives and solve them more productively.
Pro tip: When starting a business, have no more than two partners, along with yourself, in your team. A bigger number of people will risk turning your brainstorming sessions into confusion.
Do your research, talk to people, but don’t get stuck in that phase. Actions will take you far more efficiently than simple words. But the most important thing to remember is to stay focused. When you begin something new and see that you are doing it well, you’ll probably be tempted to go further and start something else. Don’t get caught in that trap. As soon as you diffuse your efforts, your chances of failure will sky rocket. Perfect the path you’re traveling along and eventually your business will run a smooth and even course.