Case Study: Inverse Paradox

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Inverse Paradox has a growing team of WordPress developers in the mid-sized Ukrainian city of Poltava and Odesa. We talked to the Inverse Paradox team to find out why they decided to build a team abroad, what advantages and disadvantages of outsourcing they’ve faced, and what they can recommend to others looking at outsourcing as an option.

The background

Inverse Paradox is a Philadelphia-based digital agency that specializes in designing & developing robust WordPress-driven experiences including websites, large scale multi-site environments, complex applications & eCommerce sites leveraging WooCommerce. Our business can ebb & flow, which requires us to be agile in our staffing needs.

The challenge

Overall the challenge for us has been in dealing with scaling up and down resources quickly depending on client needs or project influx. We started searching for a reliable development partner that could support our in-house team and deliver for our clients. This is how we came to know Beetroot.

Building a team to deliver WordPress websites

We discovered that Beetroot could deliver in their WordPress development with exceptional quality standards and adhere to our process and specifications so that we can offer a seamless experience to our clients.

It is worth mentioning that working with Beetroot was the first time we ever considered outsourcing as an option for our company. With that in mind, we had some concerns at the very beginning. Whenever we work with a new partner, there’s always apprehension. But after a diligent process of interviews and testing, Beetroot won us over. When we just started working together, we quickly became comfortable with the team, because communication was exceptional and the WordPress developers immediately embraced our expectations and delivered accordingly. It was a very smooth process to get started.

Beetroot: What concerns do you think other people might have before they start working with someone like Beetroot?

Neil Harner (Inverse Paradox): I think the overall quality of product and quality of communication are always the top concerns someone has. It does take both parties to be successful so we knew going into the relationship we needed to make sure we were specific, clear and had guidelines for our engagement. We found Beetroot to be flexible, respectful and delivered based on their commitments.

Beetroot: What would you recommend to other people to look for in a development partner?

Neil Harner: The most important thing is to really take your time and do the research. We looked at 12 different potential partners. We provided them all a preliminary survey to better understand what they could provide for us and how they would fit into our processes. We then interviewed. Then we conducted development tests providing specifications similar to our projects, which we paid for, with a limited number of candidates. And then finally we conducted one last interview with the final two people we narrowed down. Picking a partner shouldn’t be based just on price or looking at a site. It needs to be treated just like hiring an employee.

Beetroot: Would you recommend Beetroot to other people and, if so, why?

Neil Harner: I would recommend Beetroot to other people because they’re dependable and offer a quality solution.

Beetroot: Any other thoughts on the potential of this type of business cooperation?

Neil Harner: Overall the partnership has been strong and we look forward to working with Beetroot in new ways in the future as both of our companies continue to expand services.

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