Why Beetroot?

Beetroot was founded in 2012 by entrepreneurs Andreas Flodström and Gustav Henman. We specialize in building teams of developers and designers from Ukraine, for emerging tech companies and successful start-ups looking to sustainably scale their businesses.

Welcome! Here, you
can read more about the things that make Beetroot great.
And you'll notice
there's a common
theme—the fantastic
Beetroot people.

We really care about our teams.

Beetroot is a top employer in Ukraine, according to popular job site dou.ua. If you ask us, this means that our philosophy and fundamental values are working. We’re a closely knit family—a flat organization—built on mutual trust, responsibility and equality.

In the long run, our employee happiness reduces employee attrition. Simply put, people stick around for a long time. This is incredibly important in an industry that frequently gets bad press for team inconsistency, and seems to worry more about skewing employee turn-over metrics than doing something about them.

Nothing beats Ukraine.

We’re not talking about football. We’re talking about highly educated, driven and creative people who are extremely competitive internationally. We’d even go as far as to say that no other country in the world offers a similar level of quality for the same price. For most companies, whether or not to maintain high quality isn’t even up for debate.

There are some countries which offer lower cost consultant talent, but in going there, you make substantial quality and reliability compromises.

Our Swedish team is always on-site.

Culture and communication are important building blocks for a successful partnership. We know this. In fact, we think it’s so important to bridge our Ukrainian teams with the rest of the world, and to be integrated in society, that we always have Swedish people on-site.

Our ambition is to ensure a closer cultural connection (bear in mind Ukraine is already very European) and a consistent growing-ground for our Swedish Beetroot values.

Our ambitious Beetroot Academy students.

We love developing people almost as much as they love developing software. We’ve taken this to a new level by launching our own school. The Beetroot Academy works for everyone.

  • Students are able to unlock a new future in development.
  • Beetroot secures a reliable recruitment base for commonly needed skillsets.
  • Clients can, with our help, launch tailored education programs when their specific requirements of nische needs simply don’t exist on the market.