We’ve worked with several different agencies, and Beetroot AB has stood out. They’ve acted on our requests with minimal back and forth; their speed and efficiency have set them apart from competitors.

I’m impressed by Beetroot AB’s ability to find skilled candidates, even though the market has been challenging at some points of our engagement. During the Russian invasion of Ukraine, Beetroot AB helped relocate their employees and ensured they had access to an internet connection.

We appreciated Beetroot’s commitment to social responsibility and their internal culture. Transparency in payments and smooth, honest dialogue made us feel very secure about our decision to build a team in Ukraine.

I was really impressed at the effort they put into understanding the technical delivery of our business program. They had a business analyst involved with the project who learned enough about it that it actually felt like she could be a consultant within the program. What that meant to us was that it didn’t feel like we had to spend an inordinate amount of time explaining how the program works. It also resulted in her being able to understand our intent, even when we couldn’t always provide the direction. She became a really important liaison between what we needed to accomplish with the business, and how that translated to the software platform.

For us it was important that the company was not just building what we asked, but also challenged us in our ask and provide consulting along the way. Furthermore, the mission of Beetroot very much aligned with our own, especially the social impact they try to make was a deciding factor for us.

The quality of their project management has been excellent. They worked on development during the COVID-19 pandemic, so we had a special situation in China with the lockdown. Beetroot AB managed to deliver high-quality conditions, which was extraordinary. They kept a high pace while building the system, didn’t lose any data, and caught the idea of what we were trying to do.